Many Salespeople Are Reluctant To Ask For The Order

One of the axioms of professional selling is that you are supposed to become a friend to the shopper. Salespeople spend great amounts of time endearing themselves to the shopper in order to get on their side and earn their trust. But friends don’t ask other friends for money.

After all this caring, is the salesperson supposed to stop being the shopper’s friend and instead ask for a deposit check? So, some shoppers never really hear from the salesperson an explanation of how their deposit policy works and then ask their "friend" for the sale. Winning salespeople avoid this trap and find a way to ask for and receive a deposit while still maintaining the friendship and trust of the shopper.

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