Friday, September 28, 2012

More Cool Scripts!

“I hope I’m not imposing on you, but could you answer a few questions for me so I can put together the best possible proposal?”

“I must be kind of slow today. Could you go over that one more time, please?”

“How will our catering help your company sell its products?”

“What would be your dream event?”

“Parties are very special events. How often do you throw a party?”

Thursday, September 27, 2012

Learning About Your Competition

·   Check out their websites closely.
·   Ask common vendors, like your party rental dealer, about your competitors’ strengths and weaknesses.
·   Mystery-shop your competition, almost everyone does it! It would be a wonderful world if you could just walk into a competitive caterer, introduce yourself as a competitor and then pick up the information you need.
·   Chat with any of your staff who may have worked for other caterers in your area.
    Attend public charity events that competitors are catering, to see them in action.