“I
hope I’m not imposing on you, but could you answer a few questions for me so I
can put together the best possible proposal?”
“I must be kind of slow
today. Could you go over that one more time, please?”
“How
will our catering help your company sell its products?”
“What would be your dream
event?”
“Parties are very special
events. How often do you throw a party?”
Friday, September 28, 2012
Thursday, September 27, 2012
Learning About Your Competition
· Check out their websites closely.
· Ask common vendors, like your party rental dealer, about your
competitors’ strengths and weaknesses.
· Mystery-shop your competition, almost
everyone does it! It would be a wonderful world if you could just walk into a
competitive caterer, introduce yourself as a competitor and then pick up the
information you need.
· Chat with any of your staff who may have
worked for other caterers in your area.
Attend
public charity events that competitors are catering, to see them in action.
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