To overcome, or neutralize this, you need to have some sort of a 100% satisfaction guarantee to offer your corporate buyers. At first this might seem too dangerous, but you can be assured that it will increase your overall sales.
It has never been more important to resell and to sell more to our buyers. You need to be in their mind at all times. There are too many other caterers willing to give the time it takes to grow a corporate business in a tough competitive marketplace.