2. It’s important to let the shopper feel your “beliefs” continually during your presentation and relationship.
3. Selling is the blending of “fiction” and “non-fiction".
4. When selling, certain things are “married” together – humor and learning, listening and note-taking
5. When you speak to one of several people in front of you, they become the only person in the room for that moment and everyone else in the room knows it and become slightly jealous.
6. Selling needs constraints