Below is an email that I am publishing with permission - it is a wonderful concept that gets community awareness of your brand and helps others.
You will appreciate this.
Every year we donate a dinner for 12 at our facility to Wayside Waifs annual fund raising auction.
Historically, over the past 6 or 7 years, the dinner has generally sold for $20,000 to $25,000 and one year we sold it twice raising $42,000 for the shelter. Last year it sold twice raising over $50,000.
This year our dinner sold for $ 22,000 and they sold it three (3) times ......we raised $66,000 for the shelter in less than 10 minutes.
1,000 people witnessed this event and it is the talk of the town. Lon Lane's Inspired Occasions is the single largest auction donor for the shelter.
It will cost us about $3,500 in hard cash to produce these three dinners but isn't it amazing that $3,500 can be leveraged into $66,000.????????
I could never put that $3,500 in to PR or Advertsing that would bring such success and in front of 1,000 of our core target audience.!!!!!!!!!
We are honored and basically overwhelmed by this experience. (As you can probably imagine).
I thought you would love this story.
Chairman-International Caterers Association Educational Foundation