Thursday, August 9, 2012

Reminders On Catering In A Tough Economy - Part 3

3. Core action plans
a.     Unlike other caterers, you must project that you are very busy!
b.    Speak and act positive at all times.
c.     Imply and offer multiple pricing solutions.
d.    Make a list of your ten top clients – work them!
e.     Believe in customer harassment. Personally speak with them... now!
f.      Send your best customers something.
g.    Relearn the power of “snail mail.”
h.    Go to the event – use your star power.
i.      Hold open houses to troll for new clients.
j.      Seek referrals from regular clients.
k.     Cross-market your product lines.
l.      Have your best people answering the phones.

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