Wednesday, August 8, 2012

Reminders On Catering In A Tough Economy - Part 2

2. The caterer needs to rekindle customer loyalty.
a.   Can’t assume loyalty.
b.  You need to remind past clients of the reasons you have already earned
their trust.
c.   Consider holding a customer appreciation event.
d. Touch each of your more important clients at least once a month with a phone call, emailed newsletter, phone call or U.S. mailed letter.
e. Develop a new "loyalty" program.

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