Reminders On Catering In A Tough Economy: Part 1

1. The shoppers’ needs and buying habits are changing. Buyers are looking for certain things when they shop for catering.

a.     Less costly catering and good events. It is normal for buyers to haggle when the economy is not strong.

b.    Catering that is “image” correct. In other words, buyers don't wish to look like they are acting foolish and spending wildly with their catering purchases.

c.     Caterers that will be staying in business.  They know that some caterers are going out of business. So, let your prospects know that you are sound and going to be around for a long time.

d.    Catering that is easy to buy.This is not a time for caterers to make prospects "jump" through hoops to make a purchase. 

e.     Expect them to be blunt, aggressive, and think they are in charge. Use this to your advantage during the selling process.

f.     Buyers may think caterers are a “wounded” industry. Tell them about your recent and future bookings so they know all is well!