Inbound marketing deals with your procedures for receiving and handling a shopper’s info requests from phone calls, emails, internet requests, or from walk-ins. My view is that the shopper’s first contact with your company is simply what makes or breaks the sale. Let’s think about what goes through the shopper’s mind before, during and after the first contact.
1. Shoppers call many vendors to shop… that’s what shopping means!
2. They learn and adapt as they contact different vendors.
3. They soon discover the “sameness” of each vendor and learn their weaknesses.
4. They feel “interrogated” by vendors from endless and “sameness” questions.
5. They’re told to wait to get their questions answered.
6. A bell goes off in shopper’s minds when they finally make contact with a “different-unsame” type of vendor.
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