1. You need to continually present the shopper with “”real-world” scenarios and stories.
2. Selling is not lecturing. Selling is teaching through selling.
3. Sell the result they envision, but protect them from making mistakes or missteps.
4. Continually ask yourself why you do what you do!
5. To most shoppers chicken is just chicken, a white linen is just a white linen, a sound system is just a sound system no matter where they buy/rent it. So, paying less for the same thing is good.
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