The Roman Report 2012 - 5 of 9

Note: This education comes from the visuals I used during my session “The Roman Report 2012” at Catersource in February, 2012. There will be a total of NINE (9) separate posts to cover the information I gave at the conference.

Roman’s False Assumptions #4 Assumption for banquet facilities:

It’s better to totally book two years ahead instead of taking a chance on not getting bookings if one were to hold back key dates.

Roman:

Only true if you are pricing at least 20% over today’s prices. If not, then you are diluting your opportunity for proper profit with supply & demand tactics.

Roman’s False Assumptions #5

Assumption: People want healthy, organic, locally grown, etc. food when catering.

Roman:

For some. The vast majority of shoppers are looking to celebrate an important and joyous occasion which means that these otherwise important factors will be taking the day off on event day.

Roman’s False Assumptions #6

Assumption: That non-performing staff, at all levels, will somehow change and overcome whatever their “problem” is and amaze you! Just give them a little longer.

Roman:

More than likely not. Consider moving them into another company job where their skills and temperament have a better chance to succeed.


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