"The Catering Way" - Guest Article by Jon Wool - Finesse Catering, Cuisine and Consultation

As a member of The Catersource Consulting Unit (CCU), I was part of a team that offered free half-hour client consultations during last month’s 2012 Conference and Tradeshow. A dozen owners or managers of both large and small companies sat before me and, one after another, asked my advice about a run of familiar subjects: kitchen management, operations, and sales people shying away from selling. One concern in particular seemed consistent among nearly all of these companies. As one caterer explained, their employees had commandeered the ship and were steering off course. I was reminded of the great line from the Herman Wouk classic, The Caine Mutiny Court Martial:

“…There are four ways of doing things on board my ship: The right way, the wrong way, the Navy way and my way. Do it my way and we’ll all get along…” – Captain Phillip Francis Queeg

Queeg has the right idea and years of hard fought experience to back him up. Trouble begins, though, when he compromises the safety of his own ship and loses the respect of his men. (Note that the first sign of Queeg’s demise comes when learning of a quart of missing strawberries. At least he’s on top of his food inventory). Eventually, those under Queeg’s command wrestle away control of the ship and subsequently stand trial for insubordination.

Switch this scenario to hospitality and substitute the word ‘Catering’ for ‘Navy’ and we suddenly empathize with Queeg, even if, as caterers, we are immune to any such neurosis or dysfunction. What advice then, did I give to those sitting before me in the Catersource consulting rooms?

Of course, we’ve all experienced discord at some point and largely because of the highly passionate, creative and often competitive personalities that our industry attracts. Our staff may be well meaning, and some may be selfish but most simply have different measures or methods for success.

My advice: first, the business owner must reevaluate and restate the company mission and its pillars of success. Consider involving key personnel in this process to promote unity and a shared vernacular. Next, adapt the approach celebrated by Michael Gerber’s The E-Myth; create clear jog descriptions with measureable goals. Also design replicable systems that may be served by the individual rather than systems that serve the individual. Finally, most bi-weekly or monthly manager meetings to evaluate ways that systems, performance and creativity are serving the mission and pillars. With leader at the helm and crew on board to help steer, the ship should find its course. Or as the great motivational coach, Napoleon Hill once said:

“It is the set of the sails, not the direction of the winds that determines which way will go…”

JON WOOL