Note: This education comes from the visuals I used during my session “The Roman Report 2012” at Catersource in February, 2012. There will be a total of NINE (9) separate posts to cover the information I gave at the conference.
Opening Thoughts
2012 will be better than 2011 in many ways, but not in every way. Caterers need to seek new opportunities while firming up what they already do. Most importantly, caterers need to stop selling product lines that don’t make proper profits.
Special Thought For 2012
At this time in our world’s history, we should be happy that we all work in the hospitality industry which has kept more people employed than most other industries. In my opinion, we should all be glad that we are employed in a great profession that seems to be growing at a higher than average rate.
Overview Of My Thinking For 2012
1. Change, adapt, and/or adjust just about everything.
2. Learn the name of your best buyer’s dog.
3. Take your marketing to “new” levels.
4. Stop trying to “save” staff that doesn’t want to be saved.
5. Evaluate your sales, culinary, and ops procedures.
6. Think like entrepreneurs, but live with budgets.
There’s never been a better time to be a caterer!
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