Every company needs to clearly understand what business it’s in and what the company is trying to do. A mission statement is a concise declaration of a company’s goals and values. It sets the tone for what a catering company does and how it does it, every single day.
A mission statement also lets your staff understand what is expected of them. Catering owners and managers need to spend as much time thinking about their staff as they do about everything else. Every staff member has concerns, fears and frustrations with his or her job—even if they enjoy what they do and do it well. The mission statement helps bring clarity and confidence to your team.
An example of a mission statement:
“The mission of ABC Catering is to sell, produce and serve outstanding catering for the people of (city), while offering its staff opportunity for personal and financial growth and making a proper profit for the company.”
Notice that this mission statement speaks to opportunity and success for the caterer’s city, staff and clients plus the company’s bottom line. Help staff learn and believe in what the company does through discussions in both group and individual conversations. By establishing shared goals through constant communication, managers are able to make everything that happens at the company part of every employee’s responsibility. It is normal for staff to be part of and subject to gossip and misinformation on an almost daily basis. If you make sure they have correct information, it will help prevent any inaccurate or premature judgments that can complicate their contributions to the company and the company’s overall goals. Think through, understand and teach the company’s mission statement.
Your mission statement should be displayed prominently where everyone, including clients, is able to read it. Place it in a frame on your wall, print it on the back of your business cards, put it on your letterhead—or even on your invoices.
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