People have little time to waste. Most get their marketing messages on the fly. Some tune out to all marketing messages that come their way whether they are reading, seeing or hearing them.
Many people look upon the constant marketing barrage they face each day as an invasion of their privacy and time. When creating a marketing piece, make the message short, concise and easy to understand. Some believe a marketing message has four seconds or less to capture enough interest for the target of the marketing to invest 10 additional seconds.
This means large blocks of copy are unwise. Use concise headlines and/or images to seduce the viewer to take more time. No matter how hostile a person is to mass marketing, they will not throw away anything that has a cat on it if they are cat owners! A “foodie” type person will do the same when a message has words or images that appeal to their particular interest.