Reminder About Marketing

A catering business needs to continually keep its name, products and services in the mind of current, past, and potential customers. There are many ways to accomplish this, including direct mail, email messages, television, radio, personal phone calls, live demonstrations and print media (newspapers, magazines and specialty publications).

Marketing has only two goals: It needs to make your phone ring or get prospective buyers to come into your place of business, and it needs to create a sales opportunity by preparing the shopper to better understand your differences from other caterers.

There are costs associated with all marketing efforts, but some marketing techniques are less expensive than others. The marketing message you offer must be geared towards getting the prospect to contact you for information that will lead to a sale. You need to get your phone to ring, to receive emails, or to have prospects walk through your door to talk to the sales team.