1. One thing is for sure. All shoppers have promised
themselves that they are just gathering info and not buying anything today. The
salesperson simply needs to build their confidence and trust to get the sale
today. Great salespeople always try to sell something today!
2. On an average day, a catering salesperson only has 72
minutes to sell new clients. The rest of the day is spent writing bids, in meetings
and maintaining existing sales. So, make your time count!
3. Have your total concentration on success and you will
win more sales than the competition!
4. You need to constantly observe and evaluate your
competitors. Purchase a competitor's product (without them knowing its you) to
see, taste, and evaluate it up close!
5. Your best advertisement is, and always will be, your
last catering job!
6. Resist putting your address into “first touch”
marketing. People are reluctant to purchase from caterers who are “far away”.
Instead, use the proper terminology that expresses to the readers that you
serve a wide area i.e. “Serving The Greater Cleveland Area” or “Catering To The
Tri-Sate Area”.
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