Thursday, September 27, 2012

Learning About Your Competition


·   Check out their websites closely.
·   Ask common vendors, like your party rental dealer, about your competitors’ strengths and weaknesses.
·   Mystery-shop your competition, almost everyone does it! It would be a wonderful world if you could just walk into a competitive caterer, introduce yourself as a competitor and then pick up the information you need.
·   Chat with any of your staff who may have worked for other caterers in your area.
    Attend public charity events that competitors are catering, to see them in action.

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