·
Make speeches to clubs, nonprofits, other
organizations.
·
Place news releases with local publications and
broadcast media.
·
Get on a radio talk show speaking about parties,
events or food.
·
Tie your marketing in with various charities.
·
Find an important person or celebrity to feature
in your advertisements.
·
Create and mail or email a newsletter.
·
Write a column for the local newspaper or a
local magazine on entertaining.
·
Tell clients that they can borrow some of your
event equipment when they need it for something they are doing themselves
without your catering.
·
Send congratulatory letters to key business
figures who win awards or are written about in the business section of
newspapers.
·
Create a traveling information booth to take to
shopping malls and community trade shows.
·
Rally around a common problem of the community.
·
Provide your prospective callers with hard-hitting
testimonials from happy clients.
·
Provide food for the Chamber of Commerce
meetings.
·
Create marketing value with all sorts of event
checklists and how to for buyers.
·
Make a contribution to a charity based on a
percentage of each sale you make.
·
Send birthday cards or cakes to important
people.
·
Provide souvenir menus for the guests at events
to take with them.
·
Put catering displays in other business’s
windows.
·
Invite your best buyers to a party.
·
Send a picture postcard of your staff.
·
Put best buyers’ names up on a billboard to
thank them for their support.
·
Use at least one of the client’s recipes at the
event.
·
Put a food scent into your letters or marketing
postcards.
·
Offer to buy back one of the host’s pictures to
add to your collection to show others.
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