1. A good catering salesperson always answers objections before they arise.
2. Call some of your best clients today and just say "hi".
3. Answering machines during regular business hours lose sales. Nobody wants to get a message recording when they feel they have an emergency to solve. Every call counts.
4. Advertise what your company sells ... not who you are!
5. Help your own business image by helping sponsor community fundraising events… anything from a new fire truck to helping a hospital.
6. Send plastic gloves along for the secretaries to use with lunch buffets. It demonstrates your concern for sanitation.
7. Create a Customer Advisory Board of ten of your best buyers. Ask them for their help. Let them help you determine your direction, new menus and marketing messages. Place their names on your letterhead and you will create the ultimate testimonial.
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