One creative way to increase your chances of a sale is by using scripts that demonstrate the value of your culinary team. Your catering kitchen, along with everyone and everything in it, can add important benefits to your sales presentations. After all, the kitchen is the heartbeat of your business, the creator and protector of your image and reputation. An event’s success is tied to what does and doesn’t happen in the kitchen. Yet many catering salespeople never talk about their kitchen when selling.
Most buyers are extremely interested in a caterer’s menus and food quality. Create scripts that offer shoppers an opportunity to understand what makes your kitchen better than the kitchens of the other caterers they are shopping with—letting them see why your catering company is the one they should choose for their upcoming event.
Scripts to be used early in the sales presentation:
“One of the reasons I choose to become part of the ABC Catering team is our professionally run kitchen. As part of my employment interview, I was required to observe our kitchen in full operation. Well, I quickly learned that the level of creativity of our chefs and their assistants was the highest I’ve ever witnessed. I knew that when working at ABC, my clients would be getting the best food possible for their guests.”
“It is important to know that our kitchen is fully licensed and inspected by our city’s health department. In addition, our culinary staff is required to take additional sanitation courses that give them an even better understanding of safe food-handling procedures.”
“I’d like to take a moment and tell you a little bit about our Executive Chef (Name). Creativity is her middle name! My customers consistently tell me that their guests enjoyed our chef’s menus—and even requested recipes. I bring this up because a catering company is only as good as its culinary team—and ours is lead by a proven master.”
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