1. Rank your clients by different values i.e. volume, type, payment record, etc. Then, create customized marketing campaigns to excite each group
2. Announce that a certain percentage of each sale for a specific period of time will be going to a special charity fund...it is a great feeling to help others!
3. Do you really understand the strengths and weaknesses of your competition?
4. Reward your best buyers with something small and fun. Send an extra dessert, a lotto ticket or a recipe.
5. Marketing is what a company does to locate new buyers; confirm for past buyers that they are already with the best caterer; and finally, to prepare the shopper for your salespeople!
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