During phone conversations with shoppers, salespeople need to target some of the company’s latest marketing offers.
“Are you aware of the tenth anniversary rebate promotion that we announced this month? Please let me explain how it works and how it will benefit you. “
Marketing starts the selling process, but the salesperson makes the sale happen. If salespeople embrace and incorporate their company’s marketing messages into their presentations, sales will come more frequently. Your shoppers can get their catering from lots of different places; you need to strive to create marketing that helps the shopper understand that your company offers the greatest opportunity for their event’s success.
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