Pricing From The Buyer’s Point Of View

·   Buyers always want lower prices.

·   Buyers want prices to be lowered when requested.

·   Buyers believe that salespeople always lead and work to sell the highest price.

·   Buyers often will play one caterer’s prices against another to gain advantages.

·   Buyers believe that $30 chicken is the same as $15 chicken.

·   Buyers hate wasting time during shopping—with the possible exception of brides.