How Corporations View Caterers - Part #1

Corporate catering is usually quicker to sell than social catering like weddings. To be a successful corporate caterer, you need to be looked upon by corporate buyers as a source for solutions and you need to be perceived as different from the other caterers who are also looking to sell their catering to corporations.

Corporate buyers have a unique perspective on caterers:

They can get catering from dozens of other places. 

Why shouldn’t they keep a lot of caterers on call? After all, why would I order Mexican catering from a German caterer? This has always been a problem for many caterers. Corporate buyers wouldn’t think of eating in the same restaurant each and every day, so why would they want to buy from the same caterer every time they need catering. Obviously, caterers need to provide a wide variety of menu items demonstrating their ability to cater all ethnic styles a buyer may want.

In addition, caterers would be wise to offer a seasonal change of menus. The corporate shopper gets the feeling that your business is constantly changing to offer the latest and best in different cuisines. Your goal is to let your corporate client understand that while there are other caterers, you are the best choice since you offer a source of solutions to whatever they might need and you offer outstanding customer service with on-time delivery.