Roman's Rule #283 About Marketing

The point of marketing is not to sell anything, but rather to prompt a prospect to contact you. Keep your message short and focus on getting the prospect to decide that you are one of the caterers they would be wise to contact and get sales information from before they make a final decision on which caterer to select.

It is usually best to concentrate on getting prospects. Whatever marketing concept you use, try to keep the message hard-hitting, easy to understand and short. We all live in a short-attention-span world, with most people feeling that they can’t waste time to think deeply about many subjects, especially when it comes to choosing a caterer.

You want the prospect to contact you about the menus, prices, and policies they need to put you through their selection process. Good marketing prepares the shopper for the selling information they receive after they make contact.

ONE MORE THING: 

AUTOMATICALLY GET MY DAILY POSTS DIRECTLY WITHOUT COMING TO MY BLOG

Just give me your email in the field directly under my photo on the right. Then, just confirm/reply your request once you get your confirmation email and you are ready to go! All posts will arrive directly to your email. Thanks.