Corporate catering is usually quicker to sell than social catering like weddings. To be a successful corporate caterer, you need to be looked upon by corporate buyers as a source for solutions and you need to be perceived as different from the other caterers who are also looking to sell their catering to corporations.
Corporate buyers have a unique perspective on caterers:
They don’t believe that caterers will give them the value they wish.
Other corporate vendors give them “free” stuff for being a loyal customer. You need to make your buyers feel loved. The best way is to stop by and shake their hand. By doing this, you get to know them better and build your relationship with them.
Next, send in some exciting extra food samples occasionally. Everyone likes to get something free. We’re not suggesting that you give a kickback or free food to them to take home for a party they’re giving for friends or family. This could get you in trouble with their, or your, company policy manual. Some caterers use some sort of a “bonus point” system for corporate buyers to offer the entire company a benefit for purchasing from one catering vendor.
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