1. Decide what promotion fits in with your overall marketing goals.
2. Concentrate on increasing the most profitable parts of your business.
3. Write down what you expect this promotion to bring you.
4 . (a) Make sure you know what Unique Selling Propositions you will be marketing to.
(b) Determine what you are going to offer and to whom.
5. Create your theme, point of interest, gimmick, attention getter or whatever you wish to call it!
6. Figure how you can get your entire staff involved in the promotion.
7. Test your ideas with your various mentors.
8. Put a budget together to look at the numbers. Remember, if a catering business is earning 20% profit on every dollar sold, then you get back $20.00 for every $100.00 of stuff you sell. So, if a promotion is figured to cost you $1,000.00 of your hard earned money, then you will need $5,000.00 in sales from the promotion just to break even!
9. Create a realistic timetable and assign tasks to create the promotion for yourself and the staff.
10. Put the promotion aside for a few days. Let it roll around in your head. If it still makes good sense and nobody is able to critique it... put it in motion.
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