1. You sell more catering when your marketing energy demonstrates to the buyer what the catering will do for them and their situation.
2. The marketing must overcome the false and true beliefs that they have about catering.
3. Catering marketing must take the risk out of decision making for the buyer!
4. Remember: Most people buy the most familiar brand.
5. Most people buy by simply choosing ... catering marketing needs to permit buyers to decide to buy from you rather than from the most familiar.
6. To keep a client loyal, your marketing must continually remind them that they are with the best already!
7. To take buyers from another caterer you need to give them a chance to use you just once... not forever!!
8. Effective catering marketing demonstrates the downside of the alternatives to catering.
9. Higher prices are not defended in catering marketing. They are explained by showing how they provide less disaster (or more success) over the competition's lower prices.
10. Catering marketing needs to show that in catering you get what you pay for!
It’s really quite simple, you can’t grow a company faster without quality marketing to new and past clients.
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