I find this Caesar's marketing promotion to be "brilliant" and creative... I really do.
Simply put - book a room at any of the eight (8) Harrah's properties in Las Vegas and you get TWO of what they call ALL DAY PASS which permits two people to eat at ANY of the Harrah's hotel buffets for breakfast, lunch and dinner as many times as you wish in a twenty-four hour period.
To be clear, you can book at the Imperial Palace for a published rate of $53 or Paris for $103 and go to any or all of the eight buffets in any of the hotels of your choice.
I do believe that the "in your face" creativity of this promotion will work. It is something that has never been done before and is probably something that most marketers wouldn't have the nerve to try.
One more very neat aspect to this marketing - they also are offering the ALL DAY PASS for $49.99 only if you don't wish to stay at one of their hotels. This establishes value in a big way. Many of our readers would happily eat at the Rio Buffet, Paris Buffet, or the Caesars Buffet with no problem. The $44.99 is the cost of one and a half buffets, so if one puts in two other meals the value is huge.
The best part of this deal, as it should be with any deal is that the great price is backed up with integrity. Paris Buffet is one of my favorite places ever to eat. The price is enticing and when guests walk away feeling that they got a good deal and a great meal, it's a win for everyone!
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