Tuesday, October 2, 2012

Buy Catering From A Competitor

This is a very fun, educational, and eye-opening activity. The next time you need to provide catering for your staff, order the catering from one of your competitors. If you need food for a larger staff meeting, retreat, picnic, or holiday party, just figure out how to order your competitor’s catering without letting them know it is really you. This means you probably need to have the catering delivered to a different address than your own using a non-recognizable name.

Obviously, drop-off catering is simpler than full-serve catering. In either case, your team will think it very cool and informative to be able to taste and view their competitors catering in a real-world private situation. Bring your scales and cameras and have a fun time in your analysis.

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