1. Don’t be afraid to haggle with buyers when it is needed.
2. Never defend your higher price; simply explain it.
3. Raising prices is a right, not a chore for a businessperson.
4. You will sell a $10 menu more easily to a buyer if you also have a $14 menu for them to compare.
5. Pricing options are the key to winning a buyer over. By letting the buyer participate in determining how to spend their money, you give them a sense of confidence that lets them buy from you more quickly.
6. Always give an answer to a customer who asks what something costs. It doesn’t have to be the final price, but at least it needs to be a range of prices the catering might cost. No buyer wants to be put off when asking, “How much is it?”
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