1. A great salesperson plans ahead. They make that plan
based on what they want to accomplish with the shopper and they do some
research about a corporate prospect's company before they arrive for the
appointment.
2. A caterer's refund, deposit, and cancellation policies
play a big roll in their success. The more user-friendly the are, the more
sales will be made.
3. Aggressive, but not necessarily expensive, marketing
is a must for caterers.
4. The Mystery of catering is what makes it so
exciting!
5. There are no retirement homes for caterers ... a
caterer needs to create their own retirement fund.
6. Be sales driven... not culinary driven. Salespeople
are the ones who know the client’s wants and fears best.
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