Spending Too Much Time On The Menu

Yes, great food is extremely important for a successful event, but in many cases, menu is not uppermost in the mind of the shoppers. Resist spending too much time on the menu discussion, even if the buyers ask you to explain your menu. Don’t assume that they have come to you to discuss the menu. Most caterers move to the menu discussion almost immediately, but it’s smarter for you to shy away from menu and concentrate on gaining the shoppers’ confidence in you and your company. If asked to discuss the menu early in your relationship with the buyers, talk about how your menus are presented, your culinary team and chef, speak the freshness and quality of the menus or anything else that will slow down the menu discussion until you are ready to have it.

“Before we discuss our wonderful menus, I’d like to share with you how our company develops, creates and presents our ever-changing menus. First, our executive chef continually researches the latest food and beverage trends both in the United States and Internationally, to make sure that our company leads other caterers with the most creative presentations using the freshest food available, prepared on the day of your event and served on unique dishes by professional servers. We give this dedication to all our menus without regard to price. So, most clients wait to select their final menu about three weeks before the event date.”