Being The Market Leader

A caterer can be either a leader or a follower in marketing activity. Greater marketing efforts usually result in greater sales—assuming the marketing has the intended impact on those it touches. Many companies are leaders and followers; it just depends on the message they are trying to get into the minds of buyers.

What you need to do to be a marketing leader:

·         Master the ability to recognize the opportunity for new service and products more quickly than others.

·         Be concentrated on success and winning over your competition.

·         Have a clearly written mission statement or goal for marketing.

·         Educate your entire team and potential clients to the advantages of your product and service.

·         Have valid cost-control in your marketing programs.

·         Constantly take the pulse of the marketplace by gathering data on the effectiveness of your marketing.

·         Enjoy winning!

·         Know what will be needed five years from now.