The average prospect calls between three and five caterers to get information for the event they are planning. This means they are, more than likely, hearing the same questions from each of these caterers: “What is your budget?” or “How did you hear about us?” and other routine statements. It also means the chances are high that the responses they have received either by phone or email from the caterers they called have been very similar and may have left them with a bad feeling.
Why? Many caterers tend to pay little attention to incoming information requests. Most caterers put their most inexperienced or newest staff on the phones and these inexperienced staff often give the wrong first impression to the caller. When people call four caterers, they soon learn that they all sound and act alike.
Anything you do to sound different, more caring and more professional is good. Your positive attitude will jump out and grab the callers. A prospect who has called four other caterers opens his call by telling the caterer that they are looking for information on a wedding. All they get is some qualification question like, “What is your budget?” When they call you, the first thing you say to them is, “Well a wedding, that means that your family is going through an exciting time right now!” Do you see the difference?
A caterer stands out from the rest through handholding, caring, empathy, truthfulness—and using scripts that make it easier for the prospect to become involved in the selling process.
Food plays a major role in making an event successful. It is also necessary to select the best food option and catering service. It is better to hire finger food catering for parties and birthdays. Anyway, I really enjoyed reading your post so informative.
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