Buyers have their own ideas about what a salesperson will do in their interaction. They feel good about—and are more likely to buy from—a salesperson who meets or exceeds their expectations. In my view, these are the things that buyers expect from a catering salesperson:
• tell them the truth.
• listen to them.
• take them seriously.
• give clear explanations.
• make them feel important.
• avoid embarrassing them.
• make them part of the process.
• meet their personal and professional goals.
• help them work less, not more.
• take the blame for anything that goes wrong.
• help them be recognized by their peers.
• help them get promoted.
• help them avoid any pain or discomfort in planning an event.
• like them and to consider them fair.
• give them the best price.
• help them understand what caterers do.
• take the risks out of their planning.
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