Caterer's Often Come Last In The Mind Of The Buyer!

Sometimes it takes years for a caterer to realize that for many buyers, planning event food and the caterer are not the first or most important thing they are thinking about. Often, the caterer is last on the list of things to secure. Not always, but most of the time.

For example, in planning a wedding the bride may put the wedding dress, location, band or DJ, florist and photographer far ahead of the caterer. Brides, working with their parents, move very quickly to hire or buy those things that pertain to the romance and wonder of the wedding. The caterer tends to come in last.

This is a result of the public’s overall belief that food is not what will make the event memorable. Food is assumed. For a wedding, the gown and the flowers tend to rank the highest in the list of elements that make up the event. Interesting, isn’t it, that buyers putting on events seldom bargain with the florist, DJ or photographer for lower prices? Yet, there is no hesitation in hitting the caterer for a lower price.