Wednesday, May 30, 2012

Don’t Sell Your Products First


1. Make a friend first.

2. Sell “non-embarrassment” not just your products. Boast about your team and what past buyers like about your product/services. “Mrs. Smith, please let me take a moment and share with you why I chose to work with (your company)...”

3. Learn the difference between “order-taking” and “selling”. There is a need and time for both.

4. Always stay positive, but “correct” the shopper if necessary.

5. To the shopper... sell yourself, the company, the team, and then the product... in that order.

6. Tell the shopper the questions they should be asking and then answer them!

7. Establish the foundations of upselling right from the beginning.

8. Market and sell what your products/services do for clients... not just what they are.

9. Remember: Verbs and adjectives make sales happen. Nouns are shallow.

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