Winning Power Phrases To Increase Your Sales 5

From the moment shoppers first call for information to the moment of their decision, let them hear you say, or let them read, a variety of the scripts below. These phrases are important because they highlight certain benefits you can offer.

The great advantage . . .

. . . of ABC Catering is . . .

. . . of our chef is her dedication to perfection.

. . . of our guarantee is . . .

Tip: The single most powerful phrase is “unlike most caterers.”

Unlike most caterers . . .

. . . the professional staff we send you will be very happy to handle all your guests requests.

. . . we offer value-impact menus with a range of prices.

. . . our chef uses only the freshest ingredients available.