Note: This education comes from the visuals I used during my session “The Roman Report 2012” at Catersource in February, 2012. There will be a total of NINE (9) separate posts to cover the information I gave at the conference.
Roman’s Website Tips
1. You have 3 to 8 seconds to hook them.
4. Food images don’t stop buyers.
3. Eliminate your address on home page.
5. It’s all about the shopper’s “eye” movement.
6. Give hint of price or price ranges.
2. Eliminate your fax number on home page.
Color Schemes & Typography
“Romanize Your Website” - Wed @ 11:30 - Business Stage
Roman’s Marketing Tips
1. Eat, sleep, & drink social media involvement.
4. Begin a customer loyalty program.
3. Have “live” testimonials on your website.
5. Add an “iron chef” experience.
6. Launch a customer advisory board.
2. Market differently to different groups.
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