· Check out their websites closely.
· Ask common vendors, like your party rental dealer, about your
competitors’ strengths and weaknesses.
· Mystery-shop your competition, almost
everyone does it! It would be a wonderful world if you could just walk into a
competitive caterer, introduce yourself as a competitor and then pick up the
information you need.
· Chat with any of your staff who may have
worked for other caterers in your area.
Attend
public charity events that competitors are catering, to see them in action.
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