Use Team Selling

One salesperson is good. Two salespeople are better. Add a chef and you have the best selling situation of all. No, not for every sales situation, but for any super important or super large potential sales, consider creating a multi-person catering team designed to impress the prospect and bring several sets of skills to the negotiations.

“Mr. Jones, for an event like yours with so many unique and special elements, our company, unlike other caterers, will provide you with an exploratory team consisting of myself, Chef Sims and Robert White from our operations department. In this way, you will have access and input to all the elements of your event.”

Most corporate buyers are impressed with the fact that only one company of the four they called has offered a professional team of skilled staff to assist them. This makes them feel important and often will get your company closer to victory.

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